Lead Digital Marketing Instructor

General Assembly, London

For NYC-based start-up incubator turned global educational institution General Assemb.ly, I co-wrote the curriculum for and was the lead instructor for their 10 week business course in Digital Marketing throughout 2014.

Teaching core skills in how to target and grow audiences online, I led a class of 15 adult learners who were able to walk away with an actionable understanding of "digital" (the noun) and techniques they could use to grow their businesses.

Here are some kind words from some of my former students:

Matt immediately won us all over with his charm and wit, but his amazing knowledge of his profession kept the class engaged and busy throughout.

He catered really well to the divergent needs of the class; adapting his tutoring style to the broad range of experience levels present, and drawing on different experiences to match our varying reasons for attending.

After 10 weeks of working with him, I would recommend anyone that needs support with their digital marketing to get in touch with Matt. I guarantee that will be able to add value to your business and you’ll definitely enjoy working with him as much as I did!
— Alex Depper
Matthew was a great digital marketing instructor. He conveyed all the topics with interesting and creative examples, drawing on his knowledge and experience.

I came away from the course with a much stronger grasp of the macro and micro level of digital marketing and have used what I learned since with clients and personally. I can’t recommend his expertise enough!
— Courtney John-Reader
Matthew’s approach to digital marketing was innovative, fresh, inspiring and modern. I really enjoyed all of his lectures during the course.
— Yannis Tsiounis
Matthew relentless energy and way of keeping Digital Marketing interesting throughout the whole course was impressive. He is approachable and very knowledgeable in his field.
— Courtney Linnecar
Matthew is an enthusiastic and knowledgeable digital marketing instructor who ensured everyone learned huge amounts on the topic and that they all had a great time in the process.
— Matt Collins