Bringing the Web Summit to Lisbon with Ship
When founder and CEO Paddy Cosgrave of Web Summit decided it was time to find a new home for his international startup conference, the residents of Lisbon did not sit quiet.
Behind the scenes we orchestrated for posts to be published on the blogs of companies and organisations like Uniplaces and Beta-i to tap into their established networks with the message.
We set up a dedicated Facebook Group, becoming a focal point for amplifying the message and coordinating others to do the same in their networks.
Within 36 hours we had come close to 5,000 people, keeping up a steady beat of new content. My specialty? Memes:
And you know what? It worked.
International publications like the Financial Times obviously carried the news...
...but it was in an interview with Ana Pimentel of the Observador that Paddy Cosgrave gave his thanks for what we'd helped to achieve: