Creative Strategist

Sky

I spent the first half of 2011 as part of a new three-person strategy team at Sky Creative, the on-site agency behind the UK’s largest entertainment provider.

Working directly with Sky’s Head of Entertainment Programming and Channel Marketing Heads, I ran all creative briefs for Sky Atlantic and Sky 3D and chipped in with other key programming on Sky 1 and Sky Living, personally guiding the creative process with Art Directors from initial concepts to final pitches and approval.

Sky Atlantic : on-air branding and promos development
This is Jinsy : bringing a quirky comedy world to life through innovative ad formats
Trollied : launching a high-profile original comedy on Sky 1
An Idiot Abroad 2 : giving in to what Ricky Gervais and Stephen Merchant wanted