Building universal understanding.

Building universal understanding.

Unbabel is accelerating the shift towards a world without language barriers by enabling trustworthy, seamless and scalable translations between companies and their customers. 

International businesses trust Unbabel’s enterprise platform to open up and grow new markets by harnessing the power of artificial intelligence and a global community of mobile linguists.

Backed by Notion Capital, Google Ventures, Caixa Capital and Y Combinator, Unbabel is helping customers like Pinterest, Skyscanner, Under Armour, Trello and Oculus VR to understand and be understood.


I joined Unbabel in September 2016 as Director of Brand and Communication

I'm responsible for crafting and maintaining Unbabel's narrative, through multiple channels in a variety of formats, from sales narratives, email sequences and campaign content, to grant applications, blog posts and media outreach. 

It's an incredibly satisfying mix of strategy and execution, appealing to audiences both internal and external.

Clarifying Unbabel's purpose, positioning and values, and creating the right messaging and content for it, is by far the most meaningful work of my career. 



Media Coverage 

Media clippings of articles I helped craft and distribute. 

The Wall Street Journal Unbabel Gets $5M for AI-Powered Translation Services

Y Combinator alum Unbabel Inc. is a software specialist that hopes to act as a multilingual liaison with a combination of artificial intelligence and human interpreters to help companies translate customer service requests quickly. It network of about 40,000 human editors supports 24 different languages.

The GuardianFive Lisbon startups you should know

Giving Google Translate a run for its money is Unbabel, an online translation firm that combines machine learning with a network of 40,000 human editors to provide slicker, more refined results. Founded by Vasco Pedro, Joao Graca, Bruno Prezado Siva and Hugo Silva in 2013, the company has quickly gained the respect of the local tech community. Pedro had [three] startups before being selected for Y Combinator [a US-based seed accelerator] with this product, which is like a marriage between Google Translate and a human translator,” says Fontes. The software translates, and the human editors check its translations. Pinterest, Microsoft and Skyscanner are among its clients.

Tech.euAI translation startup Unbabel secures $5 million from Notion and Caixa

Unbabel has the potential to be a SaaS leader in translation services, said Chris Tottman, partner at Notion Capital, one of the lead investors. Unbabel is creating fundamentally new ways for businesses to interact with consumers across language barriers and borders,” added Stephan Morais of Caixa Capital. Our investment in Unbabel reinforces Caixa Capital’s leading role in funding the best of Portugal’s new tech companies.”

VentureBeatPortugal looks to its fledgling tech ecosystem to reboot a struggling economy after its first Web Summit

The meet-up at Unbabel’s office on a chilly Lisbon evening looked like a million other meet-ups at startup offices around the world. For the members of the Portuguese startup scene who had gathered, however, this November evening was exceptional thanks to the main attraction: three partners from Silicon Valley’s renowned startup machine Y Combinator. The troika was in town to speak at the mega-mega Web Summit conference. For an hour they sat under a Portuguese flag in Unbabel’s office and patiently answered questions from attendees who seemed mesmerized by every word from these startup legends.

GeekTime Portugal startup Unbabel’s AI puts Google Translate to shame        

Pedro explains, We have a fundamentally different approach from Google. They’re doing an amazing job creating a general purpose system. We started a general system but then adapt it to particular domain and [a] particular customer that resolves a lot of the ambiguities in general systems. We outperform in certain language pairs that we’re developing, like English to Spanish. When you initiate the action as the customer, if you want to translate a message, it has a big error rate. If you want to control what you’re saying, it’s very risky.”

GeekTimeBeyond Google Translate: Portuguese translation startup Unbabel raises fresh $5 million        

Unbabel is playing with some big-name clients at this point, including Microsoft (which has its own MT tool, Microsoft Translator), Zendesk, Salesforce, Pinterest, and Skyscanner. They offer APIs to combine with companies’ own content (and in-house translation) workflows.


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NO ONE CARES ABOUT YOUR BRAND

I was very flattered/excited/anxious to be invited to give a talk at the Belas Artes in Lisbon on the 11th of May 2016 as part of their post-graduate programme in Digital Experience Design.

My talk, NO ONE CARES ABOUT YOUR BRAND, followed the brilliant Rui Quinta and Tiago Nunes of With Company, who I had the pleasure of working with on the Landing.jobs rebrand last year.

It looks like we're debating whether you should follow me on Snapchat (you should). 

It looks like we're debating whether you should follow me on Snapchat (you should). 

Like any good marketing professional/sociopath, I uploaded the deck to Slideshare, which is embedded below. Enjoy!

If you'd like to have me speak at one of your events, then please do drop me a line.

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Head of Marketing and Communications

Landing.jobs - European tech recruitment marketplace

As Head of Marketing and Communications from January 2015 until March 2016, I led the growth of Landing.jobs, a European tech jobs marketplace.

With a strong focus on brand, content and community, I grew the company's userbase of highly-qualified tech professionals by a factor of five (from 4K to 25K), with significant growth across large tech hub markets like London, Amsterdam, Barcelona and Berlin, as well as by targeting the Brazil market, where economic and political instability had many tech pros looking for a new life in the old world. 

From getting then-named JOBBOX.io on the front page of TechCrunch, to industry-leading thought-leadership and original surveys, to rolling out a complete rebrand, to reinventing the jobs fair by land and by sea, to writing a weekly newsletter to tens of thousands of people with a 45%+ open rate, to getting us to #1 on Product Hunt, it was a deeply satisfying professional challenge from start to finish. 

I also wrote and starred in the above brand video. That was fun.

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#LXWebSummit16

Bringing the Web Summit to Lisbon with Ship

When founder and CEO Paddy Cosgrave of Web Summit decided it was time to find a new home for his international startup conference, the residents of Lisbon did not sit quiet. 

Along with Ship-mates Maria Almeida and Tiago dos Santos Carlos, we created a digital pressure lobby called Bring the Web Summit to Lisbon and the associated hashtag #LXWebSummit16 to prove that the Portuguese capital should be their next home. 

Ship - the Lisbon Startup Scene

Ship - the Lisbon Startup Scene

Behind the scenes we orchestrated for posts to be published on the blogs of companies and organisations like Uniplaces and Beta-i to tap into their established networks with the message.

We set up a dedicated Facebook Group, becoming a focal point for amplifying the message and coordinating others to do the same in their networks.

Within 36 hours we had come close to 5,000 people, keeping up a steady beat of new content. My specialty? Memes: 

And you know what? It worked.

International publications like the Financial Times obviously carried the news... 

...but it was in an interview with Ana Pimentel of the Observador that Paddy Cosgrave gave his thanks for what we'd helped to achieve: 

There are maybe 15 cities in Europe that could possibly host our event. And we went to them all.

The list kept getting shorter and shorter, and then we saw something almost magical happening in Lisbon...

A surprising grass-roots campaign on Facebook and the fact that every time I opened up Twitter, I’d have hundreds of @ replies saying “come to Lisbon!”

I can’t thank you guys enough; it really did make a difference, because you made us feel so welcome. Because it was the hardest decision we ever had to make, leaving our home in Dublin. Thank you!
— Paddy Cosgrave
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The Landing.jobs Festival 2015

Creative Director

Whilst Head of Marketing and Communications of the newly-rebranded Landing.jobs, I devised the creative concept and directed the event design for the #LandingFestival - a jobs fair like no other.

With events like these usually taking place in the dated gymnasiums of university campuses or stuffy conference centres on the outskirts of major cities, we decided to try something completely different.

In partnership with iMatch, and in just 4 weeks, we went from vague ideas on paper to holding a truly iconic and blockbusting event, taking over Lisboa Marina, commandeering a large sailboat, and bringing together over 600 quality-scored tech professionals and 29 of Europe's fastest growing employers, with free Uber rides and CityDrive carsharing credit to get around the Metro strike that day. 

Plus I got to set a world record: the first man to send a grilled sardine into space.

No, really:

It was a fun stunt to bring together the best of technology and Lisbon's month of sardine-themed street parties in June. We never did get the video footage back, but the Portuguese Navy collected the tracker for us a couple of days later. 

Below is a promotional video we produced following the success of the event, and an article I wrote for the company blog summing up what we achieved.

#LandingFestival reinvents the jobs fair

Inside Lisbon’s crazy new jobs fair and the tech hiring marketplace startup behind it

A marina that looks like a scifi thriller set, a sailboat harking back to a former naval empire, a high altitude balloon lifting the first grilled sardine into space.

No, it’s not a post-apocalyptic attempt at rebuilding civilisation around fish gods — it’s the #LandingFestival, a new jobs fair from online hiring marketplace Landing.jobs — where two dozen top employers from across Europe flocked on the 18th of June, desperate to attract the attention of over 600 skilled job seekers in a country that usually brings the words “economic crisis” to mind.

A genuine blockbuster – more than 300 of the 600 tech pros lined up for an hour before opening.

A genuine blockbuster – more than 300 of the 600 tech pros lined up for an hour before opening.

 

But that’s only part of the story – around 8,000 tech sector job vacancies will go unfilled in Portugal this year. In London alone that number is many times higher – 46,000. The EU has commissioned various studies which conclude that an extra 900,000 additional workers with tech skills are needed by 2020 to meet demand.

Working the room.

Working the room.

Some of the biggest names in European tech were present, including the big names from the Portuguese startup scene that have grown into global firms — FeedzaiFarfetchTalkdeskMiniclip and Uniplaces — to name a few.

With more vacancies than people qualified enough to do them, Landing.jobs seems to be on to something that recruitment agencies and jobs boards alike have not woken up to — it’s the candidates who have the power, not the companies looking to hire them.

“Yes, we get hundreds of applications per job opening on a normal jobs board, but that hides the fact that there aren’t enough good candidates out there,” says Cristina Fonseca, co-founder of Talkdesk, whose company just recently received an additional $15 million of investment, and has used Landing.jobs since it started to place nearly half of her Portugal-based tech team.

Talkdesk cofounder Cristina Fonseca talks about how she’s built the company into a global player.

Talkdesk cofounder Cristina Fonseca talks about how she’s built the company into a global player.

“Landing.jobs helps us cut down the overall hiring process from a matter of months to weeks. Filtering only the best applications to us, managing everyone’s expectations throughout with a really switched-on operations team, and now, putting on the kind of event that recognises the opportunity of bringing together people like me with the teams I need to build tomorrow.”

“I’m not sure how we can quite translate this experience on a screen, but we’re going to keep doing our very best,” says Head of Marketing Matthew Carrozo, minutes after he launched the first grilled sardine into space as the payload of the high altitude Balua Project balloon.

“It’s the festas populares here in Lisbon during all of June. We couldn’t not have sardines,” adds Carrozo, who relocated to Lisbon at the beginning of the year after seven years of working in London’s booming digital sector, citing a better quality of life and a deeper professional challenge in a startup scene that has grown into a serious player in recent years.

“I got my first post-uni job in London just 6 months before the financial crisis hit in October 2008, so my generation has definitely bore the emotional shock of recession. But if you work in the tech sector — as a programmer, as a designer, in digital marketing — you’ve always had amazing opportunities available to you, and it’s only getting better.”

“Just as I was able to try something new in this beautiful town, talent here knows it has many choices when it comes to emigrating or working remotely.”

Indeed, Landing.jobs also revealed the findings of a study it conducted of hundreds of highly-educated, well-experienced Portuguese tech professionals. Although 66% are very interested in emigrating for work, a whopping 93% would prefer to work remotely for a foreign company in their native land.

Which might explain the presence of London-based DigitasLBi, one of the world’s largest digital advertising agencies, who already operate a so-called “near-shoring operation” in Madrid, and see the value of international teams and remote offices.

DigitasLBi Head of Technology, Mark Deal

DigitasLBi Head of Technology, Mark Deal

“In London, we’re competing for talent not just with our agency peers, but with the City’s fintech boom and American tech giants, not to mention the cost of office space and increasing salaries. We know we have to look further afield and impress new generations of candidates if we’re to stay in the game and grow our business.”

“Who shall I work for?”

“Who shall I work for?”

Impress they must, and some employers have taken up Landing.jobs’ top package at the event — an intimate voyage up the Tejo River at sunset on a full-sailed ship, where founders and senior management can woo two sets of 150 tech professionals with short punchy “Ignite” presentations that cut off after five minutes, and must field direct questions from those who can afford to be picky in where they choose to build their careers.

Chatting about the future.

Chatting about the future.

“Job fairs suck, we all know that. And we know that getting a job isn’t just about the money,” chimes in David Bento, Head of Operations.

“Our survey confirmed another fact that may surprise some but what we’ve known all along – when it comes to changing jobs, money comes quite far down the list in terms of motive. Work environment, culture, vision, professional challenge and opportunities for growth all ranked higher than pay.”

David continued: “A big part of my job is to make sure that our employers understand that if they want to attract the best talent, they need to focus on selling not just to their customers, but to the people who will join their teams. On their side of our business, we’ve got some big plans for helping them do this in a way they where they are always plugged into a place where they have the attention of top professionals.”

It’s hard not to be taken aback by the infectious energy the Landing.jobs team has for the challenge they’ve taken on. And not just because of the show they’ve convinced employers to put on for the hundreds of potential candidates who’ve come for free.

“Look at that!” shouts Head of Product Tiago Moreiras, pointing to the docking of the Principe Perfeito next to the marina. Settling down, he reveals that giving up his comfortable position at IT consultancy Novabase was one of the most difficult— but rewarding — decisions he’s ever made.

The Principe Perfeito returns from its second voyage.

The Principe Perfeito returns from its second voyage.

“I didn’t realise just how big this problem was. Every day I get an even deeper appreciation for the role we play in people’s lives, how we’re only at the tip of the iceberg for matchmaking great professionals with great companies building great things.”

Although clever algorithms and automated wizardry will play their part in the company’s future, Landing.jobs seems committed to its internal mission to live up to its name “the human way”.

Tiago added: “My background is business intelligence and project management, so spreadsheets and sprints are definitely a big part of my work week, but I spend a couple of hours a day reading and responding to the hundreds of people who get in touch with us on all sorts of issues.”

“Advice on their applications, wondering when they can expect to get an interview, reporting bugs as we continue to grow the platform, hiring managers asking for a new feature, messages filled with happy-face emojis when candidates bag their next job, and sad ones when they didn’t make the final cut…  We play a big part in people’s lives. It’s hard not to be affected by that. We’re humbled, but… challenge accepted!”

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Lead Digital Marketing Instructor

General Assembly, London

For NYC-based start-up incubator turned global educational institution General Assemb.ly, I co-wrote the curriculum for and was the lead instructor for their 10 week business course in Digital Marketing throughout 2014.

Teaching core skills in how to target and grow audiences online, I led a class of 15 adult learners who were able to walk away with an actionable understanding of "digital" (the noun) and techniques they could use to grow their businesses.

Here are some kind words from some of my former students:

Matt immediately won us all over with his charm and wit, but his amazing knowledge of his profession kept the class engaged and busy throughout.

He catered really well to the divergent needs of the class; adapting his tutoring style to the broad range of experience levels present, and drawing on different experiences to match our varying reasons for attending.

After 10 weeks of working with him, I would recommend anyone that needs support with their digital marketing to get in touch with Matt. I guarantee that will be able to add value to your business and you’ll definitely enjoy working with him as much as I did!
— Alex Depper
Matthew was a great digital marketing instructor. He conveyed all the topics with interesting and creative examples, drawing on his knowledge and experience.

I came away from the course with a much stronger grasp of the macro and micro level of digital marketing and have used what I learned since with clients and personally. I can’t recommend his expertise enough!
— Courtney John-Reader
Matthew’s approach to digital marketing was innovative, fresh, inspiring and modern. I really enjoyed all of his lectures during the course.
— Yannis Tsiounis
Matthew relentless energy and way of keeping Digital Marketing interesting throughout the whole course was impressive. He is approachable and very knowledgeable in his field.
— Courtney Linnecar
Matthew is an enthusiastic and knowledgeable digital marketing instructor who ensured everyone learned huge amounts on the topic and that they all had a great time in the process.
— Matt Collins
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Digital Marketing Manager

Freesat

I was initially engaged as a consultant in June 2011 by freesat's Director of Marketing and Communications to evaluate and re-organise freesat's digital marketing presences and activities, which had previously been shared across several marketing managers and lacked focus at a time when "digital" was becoming more important than ever.

I joined the team full-time as Digital Marketing Manager two months later, leading and managing the entire digital footprint, where I exceeded all Board-level KPIs and defined the long-term roadmaps of three websites, social media accounts and £1.5m in yearly spend across PPC, display, advertorials and social to drive traffic, sales and customer data acquisition.

In September 2012, freesat successfully launched <free time>, the second generation of the subscription-free satellite TV service. I led the digital launch campaign with a suite of innovative digital marketing materials and new advertising formats (interactive display, TruView YouTube format, Twitter Ads) that helped drive target-smashing pre-orders, and then boosted sales with retail partners over the months that followed.

Running RFPs for a variety of projects and directly managing external designers and developers, I also provided creative and strategic direction to a dozen agency partners over the two years, including industry-leading shops VCCP, Havas and Possible Worldwide.

I scoped the role of, got Board approval for, recruited and then managed/mentored a Website Coordinator at the end of the first year, effectively doubling freesat's bandwidth for delivering digital experiences that bolstered both the brand and product sales.

Over the two years I also oversaw a long-term project that ended up seeing the complete redesign and technology overhaul of freesat's consumer website, involving deep technical integration with the satellite broadcast platform in order to allow remote record and pay-VOD services.

Here's some nice feedback from some of my former coworkers:

Matt is knowledgeable, approachable and articulate (eloquent, even!). His great sense of humour, enthusiasm, as well as a healthy dose of cynicism and a common sense approach were all things I genuinely enjoyed about working with him. On top of this, he actually achieved results, on and off the web, for Freesat. If I were hiring, he’d be on my payroll.
— Alexandra Sernet, fmr. Channels Development Manager
Matthew Carrozo is an absolutely fabulous client, continually developing and challenging our strategy to ensure that we’re delivering in terms of ROI as well as exploring new technology and innovations. His enthusiasm for all things digital is impressive! It is not often that you get the chance to work with someone who is not just knowledgeable and engaging, but also down to earth and approachable. Work with him if you can!
— Charlotte Neal, fmr. Account Director @ Havas Media
Matt is a bright, effective and dynamic member of the Freesat team. He is driven, tenacious and a great communicator.

My experience of working with Matt is that he is hugely committed and able to transpose ideas into tangible assets quickly and creatively, and is a true pleasure to work with.
— Mark Briggs, Fmr. Head of Channels
He’s passionate, pragmatic, really well informed and a total pleasure to sit next to in the office. In our small marketing team at Freesat, Matt was always a key driver in getting things done, and done well.

He took time to introduce me to the world of digital marketing, for which I will always be grateful. Matt has high standards, is ambitious, hardworking and relentless as well as a being a complete charmer!
— Roshni Chandarana, fmr. Retail Marketing Manager

Here's me on my last day in the office, commemorative plaque and everything. 

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Creative Strategist

Sky

I spent the first half of 2011 as part of a new three-person strategy team at Sky Creative, the on-site agency behind the UK’s largest entertainment provider.

Working directly with Sky’s Head of Entertainment Programming and Channel Marketing Heads, I ran all creative briefs for Sky Atlantic and Sky 3D and chipped in with other key programming on Sky 1 and Sky Living, personally guiding the creative process with Art Directors from initial concepts to final pitches and approval.

Sky Atlantic : on-air branding and promos development
This is Jinsy : bringing a quirky comedy world to life through innovative ad formats
Trollied : launching a high-profile original comedy on Sky 1
An Idiot Abroad 2 : giving in to what Ricky Gervais and Stephen Merchant wanted

 

 

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